“Shape Your Sound”

Integrated Campaign

CLIENT: Maestro Electronics

SYNOPSIS: In 1962 when the Rolling Stones released “(I can’t get no) Satisfaction”, the opening guitar sound, played through a now infamous guitar effects pedal, it blew everyone’s minds. The brand that started it all thrived for another decade and a half, influencing the course of rock music with the likes of The Beatles, Hendrix, The Who, and the list goes on. Over four decades later, we had the honor to relaunch this brand with a new line of pedals. Fun fact: we developed an algorithm that generated “audio graphics” to literally see what the tones from each pedal look like - all 100% generated by the pedals themselves.

CAMPAIGN ELEMENTS: Pre-launch teaser video and emails, full line anthem video, website, endemic print ads, retail elements, individual pedal videos, and social content.